7 Holiday Fundraising Strategies for Nonprofits

Retailers are not the only ones who are into their busy season. Nonprofits like yours are too. In fact, some studies show that non-profits raise up to a quarter of their donations during November and December. Make sure your organization take advantage by using these effective fundraising strategies.

  • Share stories with potential donors: Create a blog post and focus on a personal story of how a donation can impact your cause. People love human interest stories and you can take advantage of this by focusing on one family or upon an individual. 
  • Start planning early: Don’t wait until November or December to start planning. Remember that you will have a LOT of competition this time of year and the best way to deal with this is to start planning your strategy as soon as you can. 
  • Work on increasing online donations: Try to increase your online donations by increasing your social media presence, making it easier for donors to contribute and by communicating your goals as effectively as you can. 
  • Be transparent: Let your potential donors know exactly how their gifts will be used. People tend to distrust organizations that are vague about their goals as this is a tip off that a particular organization may be a scam. You do not want to be confused with one of the many schemers out there.
  • Host and promote events: Consider hosting a few events during this time of year. Yes, you will have plenty of competition but it may turn out to be worth the time and effort to do so. Inform your past donors of these events and post a notice on social media giving details of your activities.
  • Create a gift catalog: Create the equivalent of an online flyer to encourage potential donors to make a donation. Use email to advertise your gift guide and link to it online. Social media can prove very useful for this purpose.
  • Coordinate your efforts with local retailers: As we said, retailers are busy this time of year too. Here is where fundraising coupon cards and fundraising discount cards can come in handy and you can partner with local retailers.  

Discount card fundraising is the easy and effective way to raise funds for your school. Our fundraising coupon cards are decorative and practical items that can help schools raise money for cheerleading teams, sports teams, schools, churches and other non-profit organizations. 

 

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