Fundraising and the Importance of Nurturing Business Relationships

The key to effective fundraising is an organization’s ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business model, this is in fact one of the most overlooked, yet essential elements of an organization’s fundraising efforts. The problem many organizations run into during this phase of their fundraising efforts is that they have neglected to keep in contact with donors during non-fund raising periods. This can lead donors to feel that they are no longer engaged by or attached to your organization in a meaningful way.

We advise all non-profits to develop strong relationships with their donors and supporters. In the non-profit sector, these relationships play a significant role in the success of any given campaign. In some cases, these relationships can make or break an organization. Organizations of every type need support staff, and your donor list is an ideal place to search for new recruits. 

One of the most important elements of fundraising is strategic planning. This comes from your donor list and can provide you with a lot of useful information. For instance, a well organized donor list can provide you with information about the types of causes a certain individual or organization tends to support. By knowing this your group can make a relatively educated guess about how receptive the businesses will be to your current efforts. By organizing and tracking this data, you can save your organization valuable time and resources that could be used more efficiently in other areas.

Some organizations purchase their donor lists from a third party. While this may seem like the most convenient solution, it is not in any way effective. It is imperative for any organization that is serious about fundraising to develop its own proprietary donor list. Purchasing one from a third party means that others could be using the same list lessening the effectiveness of your campaign. This is a significant point that is often overlooked. By building your own donor list, you become engaged with the people in your community. 

There you have it. These are some simple and effective guidelines for building and maintaining relationships as you push towards your goal. We can help you achieve your goals with our fundraising coupon cards. You may also wish to purchase our discount card for fundraisers in order to streamline and make your fundraising efforts easier for you and your donors and to grow your relationship with local merchants. 

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