School Group Fundraising and Using Social Media (Web) To Achieve Success

Now is the time of year so many school groups begun to plan their fundraising activities. School leaders are now planning on how to tap into a large donor base as possible to raise funds for their school groups. Through the power of social media, including Facebook, Twitter and YouTube, schools now have another tool to meet their fundraising goals.

Social Media For School Group Fundraising


Social Networking is a must have tool in any school groups fundraising activities. The use of Social Media is the quickest and inexpensive method to reach as many people as possible. With a click of a button you can reach thousands of people who are possible donors to your school group’s cause. It gives the ability to tap into your current student’s body community, and reach previous alumni of the school. Both are great sources for money with your current fundraising activities.


It is now time for school groups to jump into the interactive world and embrace the 2.0 Web. If they don’t their fundraising activities will be left behind and never truly reach their full potential. Those school groups that have utilized Social Networking, Blogs, Forums, Video, and RSS Feeds have seen a tremendous increase in online web traffic, increased level of communication, greater reach of their target market. Retain and recruit new volunteers, and increase the overall dollars raised.


It has never been easier for school groups to launch and manage fundraising campaigns at an affordable price. The web and social networks allow school groups to easily reach and update members, increase collaboration within the group, take away physical barriers, and have a deeper level of communication. Having strong Social Networks and web presence allows your donors to reach you in a very convenient way. Your website and Social Networks operate 24 hours a day.


%66 of Americans use Social Media use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. People use Social Media to reach family, current friends, and old friends. These facts are in a report by Pew Research Center’s Internet & American Life Project. This makes Social Media the ideal tool for school groups to improve their overall fundraising efforts.


The Internet should play a key role in any school groups fundraising activities. Your website can keep your group and donors up=to-date. Having a Donate Now Button can increase the amount raised. Social Networks allow you to share information quickly and interact with your group, donors, and alumni. YouTube allows you to produce and share Videos to share a message with donors, and provide update video coverage of the progress of the fundraiser. Social Media is a cost effective method to get your message out there. It is vital that you update and produce quality content you’re Social Networks on a consistent basis. It is important to interact and engage with your followers. The same rules that make a business successful on Social Networks apply to School groups that want to fundraise. It is important to integrate all of your web activies like Website, Email, Social Networks, Blog, and Video. It takes a committment, time, and teamwork to make your Social Media Fundraising a success.


It is now time for school groups who do fundraising to embrace Social Media like business has the last four years. It will be much easier for PTA and PTOs to communicate and make sure the school groups are raising the most money they can.For more information on using Social Media and increasing the money your school group fundraiser can raise contact Scholar Discount Card. We make school group fundraising easier and more profitable.

Fundraising School Groups Social Media


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